In 2008, Terena Scott wrote a book about how to start an independent publishing company, focusing on the business of publishing. How do you start a small business? What forms do you need to fill out? How much will it cost? How do you find authors? What does a publishing contract look like? How do you create a book budget? How do you know if a project is successful or not? What is the difference between “Print on Demand” and “Publish on Demand”? Where do you find a good printer and copy-editor? When it was published, What You Need to Know to Be a Pro: The Business Start-Up Guide for Publishers, was 180 pages.
Five years later, the revised version of What You Need to Know answers the above questions, but now there are even more questions to consider. In five short years, independent and self-publishing have grown beyond digital printing and blogging; with the advance of e-books, publishing is a far more complicated game. The “business book” has a new title, Be A Pro: The Business Guide to Independent Publishing, and is now 280 pages. It took over a year to revise and thousands of cups of coffee.
What has changed since 2008? Here are just a few:
- Ebooks have become more popular than ever with readers.
- There are more ways to publish and distribute an ebook: Amazon, iPad, Smashwords, Kobo, etc.
- The improved quality of ebook readers and formats allows authors to be more creative.
- Print isn’t dead. Digital printing (POD) is alive and well and the quality has also improved.
- There are even more ways to market a book on-line, and social media is extremely popular.
- If you’re not on Facebook or Twitter, it will be harder to sell books.
- Blogging has become a business.
- Funding is tighter and authors generally have less savings.
- There are more companies who can help you publish your book, but how do you not get ripped off?
- Fewer book stores host readings.
- There are fewer book stores.
Be A Pro will be available February 2014 as an ebook, and April 2014 in print.
With publishing changing every year, will the next edition of Be A Pro be 360 pages long?
All depends on how much research Terena can manage and the amount of coffee she can drink.