• What You Need to Know to Be a Pro: The Business Start-Up Guide for Publishers

    No Longer in Print, but still available from this website.


    Second Edition, filled with updated information for publishers, coming soon!  


    New publishers and publishers with books already launched, here’s the book you need:

    What You Need to Know to Be a Pro: The Business Start-Up Guide for Publishers
    by Terena Scott
    136 pages
    Published: February 20, 2009
    ISBN-10: 0979715237
    ISBN-13: 978-0979715235
    Designed as a guide for both traditional publishers and self-publishers, this book takes you step by step through the creation of a publishing business, from choosing a name and getting a resale license, to paying royalties and collecting sales tax. It also shows the process of creating a book, from applying for an ISBN and working with an author, to editing and design. With helpful advice from industry experts and an extensive resource list, “What You Need to Know to Be a Pro” will help first time publishers and established publishers succeed.

      Available now from Medusa’s Muse. Free shipping.

    used copies may still be available at: Indie Bound | Powell’s | Amazon

    Terena Scott is a Northern California writer, playwright, and book doctor who teaches workshops on publishing for people struggling to see their work in print. She is the owner of and editor-in-chief at Medusa’s Muse Press. For more information about Terena and her workshops, go to her blog, www.terenascott.wordpress.com


    This slender, approachable volume will help many authors and others who are eager to launch a publishing career. Written by someone who is close enough to her own neophyte experience that she can remember the questions she had, this book brings together the basics in a quick, and easily digested format.

    The most common problem I see in my consulting practice is the publisher who either is utterly unaware of many of the complexities of our industry or who is so overly aware of them that they’re frozen in fear. Both will benefit no end from a book like this.

    Ms. Scott has also brought in more experienced folks to point the way forward in each subject area. Each gives a quick paragrah or three of advice, chosen from a deep well.

    In all, this book will help many micro presses survive long enough to take the next step, and what more can you ask?

    from Marion Gropen, Gropen Associates



    When it comes to establishing a publishing enterprise, whether for single title self-published authors, or publishers aspiring to create a stable of authors under one imprint, there is no need to re-invent the wheel. Not when Terena Scott has written “What You Need To Know To Be A Pro: The Business Start-Up Guide For Publishers”, a comprehensive but thoroughly accessible instruction manual covering all the elements of launching a publishing enterprise from choosing a name, to structuring the fledgling business enterprise, to creating a business plan, to such issues as licenses, financing, office space, and publishing project evaluation on a case by case basis.

    “What You Need To Know To Be A Pro” addresses working with authors from contracts to editing; the actual publishing of a book from editing to ISBN, to pricing. “What You Need To Know To Be A Pro” also has invaluable, ‘real world’ advice on launching a book; keeping track of inventory, royalties and taxes; and establishing how many book titles can be managed by the resources available to the publisher. Of special note are the insertions of practical advice from professional in the publishing industry — including commentary by James A. Cox, the editor-in-chief of the Midwest Book Review and the author of this review.

    Enhanced with the inclusion of lists of ‘Helpful Resources’ including a list of ‘how to’ books, recommended publisher organizations, publisher oriented websites, “What You Need To Know To Be A Pro: The Business Start-Up Guide For Publishers” is particularly recommended to those new to the publishing field and will prove to be as practical and invaluable as it is insightful and instructional.

    MidWest Book Review